The company motto is simple…
“Produce quality enthusiast publications, written by qualified automotive journalists and industry insiders. Distribute them through a collective of unparalleled industry-leading distribution partners. Ensure that they get directly into as many enthusiasts hands as possible by making them available… free of charge.”
Our story is simple… and effective
Launched in 1999 as an insert in a local British Columbia sports weekly newspaper, RPM Magazine quickly became popular enough to become a standalone publication in the year 2000 and now enjoys the distinction of the being the number one source Canadian Automotive Enthusiasts turn to for the information they desire. Each issue is packed with new car, truck and SUV reviews, industry news, 12-volt product and coverage, tech features, editorial commentary, history and classic car features, new product reviews, exclusive one-on-one interviews plus a whole lot more.
The RPM Magazine formula has proven to be a winning one over the past 11 years for both our readership and advertisers alike. By virtue of RPM Magazine being picked-up directly where these new vehicle and automotive aftermarket consumers shop, there is no guess-work as to who our readers are. And by making RPM Magazine available to those consumers at no charge, it translates into a pick-up rate of over 95% ….pick-up rates unmatched in the industry.
RPM Magazine’s readers represent an excellent demographic: motivated automotive and automotive aftermarket consumers – the very target market that advertisers in this segment covet most. Combining RPM Magazine’s ability to qualify our readers in this way, while ensuring excellent pick-up rates, make it unique in the automotive enthusiast publishing world, by virtue of gaining exposure for our advertisers directly where these new vehicle and automotive aftermarket consumers shop – it proves very effective.