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The Front Seat: Taking the Fun and Games Out of Buying a New Car

POSTED: 18th June 2010

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While attending the recent new car show here in Vancouver, I had an interesting conversation with Tony Larocca from General Motors’ communications department. Amongst the many topics we discussed were how their new product line is now on the same playing field as their competitors…


Front Seat: Cars of the Future May Be Here Now

POSTED: 8th June 2010

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Remember back when you were a kid watching Saturday morning cartoons like the Jetsons, where George and his family cruised around in their flying car in the year 2062, and you laid in front of the TV wondering if that would be the way you got around in the future? Although no one has introduced…


Pontiac Will Always Have a Place in My Heart

POSTED: 7th June 2010

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For those who read this page on a regular basis, you know I often like to reflect back to my youth, as I believe that it is what makes us who we are today. The saying I use most often is “I have never met anyone who is screwed up from something…


Front Seat – Take Our New Web Portal for a Spin

POSTED: 1st March 2010

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Over the years we, like many companies have had …well, let’s just put it this way, a less than stellar online presence for this magazine. It’s not so much that we didn’t want one…


Front Seat: RPM’s Purcell Takes Home Top AJAC Writing Honours

POSTED: 2nd January 2010

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There are few jobs in this world where you get to incorporate one’s passion or hobby into it on a daily basis. Many consider their employment as a means to an end goal of providing for their families and accumulating items of enjoyment. It’s not that they dislike their job or career, but it’s just that most occupations don’t cater to peoples’ passions or hobbies.


Front Seat: Cadillac Climbing Back to Respectability in the Luxury Segment

POSTED: 18th December 2009

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At a time when GM ruled the automotive roost, one would strive to make their way up the giant’s model line-up starting at entry-level models, with the hope that one day you could reach the highest pinnacle…Cadillac. Owning a Cadillac was a clear sign that you had made it to the big time. It seemed like every doctor, lawyer, businessman or politician was either behind the wheel or riding in the back seat of these iconic vehicles. This was the case from the time the car was introduced in the first part of the century through to a good part of the eighties. That’s when the party ended. Cadillac’s inferior products resulted in lost customers for the next decade to rival luxury


Front Seat: Retire Your Ride Program Finally Gaining Some Steam

POSTED: 18th December 2009

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There are few industries that can top the auto industry for coming up with crazy marketing schemes to get you to buy their products or service. Furniture is maybe at par with its fair share of nutty characters and schemes like Crazy Jack Roberts who “takes a chainsaw to high prices” or any of the chain stores where, during their “biggest sale of this week,” no payment is required either until you buy your next couch twenty years from now or the springs start pinching your backside.