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New Competition: GMC Sierra 1500 Diesel vs Ram 1500 EcoDiesel

The popularity of pickup trucks in North America is seemingly at an all-time high, which is significant given that the entire automotive industry has seemingly shifted its focus to efficiency and economy. Sure, trucks are more efficient and practical then they have ever been before, but they are still very large and often feature large V8 engines under the hood, neither of which necessarily produce an economically friendly and fuel efficient vehicle.