Trucks Plus Magazine
Born out of Necessity
The company motto is simple...
"Produce quality enthusiast publications, written by qualified automotive journalists and industry insiders. Distribute them through a collective of unparalleled industry-leading distribution partners. Ensure that they get directly into as many enthusiasts hands as possible by making them available… free of charge."
Truck Plus Magazine is really a magazine that was truly born out of necessity. In the fall of 2007, while speaking to the publisher of RPM Magazine, an advertiser suggested RPM Media Inc. should add a truck magazine to its family of publications focusing on the Canadian new truck and off-road aftermarket segment. When asked why he responded that there was a definite void of information in this area. After researching what was available in the market and canvassing existing and new advertisers, the decision was made to go ahead ...and Truck Plus Magazine was born.
Trucks Plus Magazine is packed with new truck and SUV reviews, industry news, event coverage, tech features, editorial commentaries, history and feature vehicle articles, new product reviews, project vehicles, towing tips, powersport product reviews, RV reviews and a whole lot more.
The Trucks Plus Magazine formula has proven to be a winning one over the past 3 years for both our readership and advertisers alike. By virtue of Trucks Plus Magazine being picked-up directly where these truck aftermarket consumers shop, there is no guess-work as to who our readers are. And by making Trucks Plus Magazine available to those consumers at no charge, it translates into a pick-up rate of over 95% ….pick-up rates unmatched in the industry.
Trucks Plus Magazine’s readers represent an excellent demographic: motivated truck aftermarket and recreational consumers – the very target market that advertisers in this segment covet most. Combining Trucks Plus Magazine’s ability to qualify our readers in this way, while ensuring excellent pick-up rates, make it unique in the automotive enthusiast publishing world, by virtue of gaining exposure for our advertisers directly where these truck aftermarket and recreational consumers shop - it proves very effective.