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First Ascent: 2010 SEMA Show

POSTED: 16th December 2010

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If you are like me, you are ecstatic at the prospect of things getting back to some sort of normality. The past three years can only be described as a complete downer for most. We have witnessed many product manufacturers and local shops...


First Ascent: No Fuss Camping

POSTED: 1st November 2010

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There are certain parts of the world that possess something special that draw people in from all over. For campers in Western Canada, that place, with over 1,000 miles of shoreline, is called Shuswap Lake, British Columbia...


First Ascent: China Crazy for Jeeps

POSTED: 11th August 2010

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It seemed fitting with the all-new Grand Cherokee on the cover of this issue that I came across this story on the Specialty Equipment Manufacturer Association’s (SEMA) site about how China’s off-roaders are amongst the most enthusiastic when it comes to modifying their...


First Ascent: Ford’s Tool Link Innovative and Cost-Saving

POSTED: 21st June 2010

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A few months back, I traveled down to Phoenix to the launch of the new 2011 Ford Super Duty series that you read about in the last issue of Trucks Plus. I have to say I was completely blown away by the technology of this vehicle. Ford’s Work Solutions system features...


First Ascent: By the Year 2020, Everyone Will Be Driving a Truck

POSTED: 26th April 2010

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Like so many enthusiasts, I have had a long love affair with the pickup truck. My first memory of riding in a truck was in 1972, when I rode in the box of my stepfather’s 1963 Chevy stepside pickup. I remember my brother and I having huge grins on our faces as the wind blew in them, causing our eyes to water...


First Ascent: Moving On Up

POSTED: 2nd March 2010

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Sometimes you can’t get enough of a good thing. Hopefully that is the case for the reading faithful of this magazine. 2010 not only rings in a new decade...


Hard to Poke Holes in the New Ram.

POSTED: 17th December 2009

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In this issue, Russell Purcell took to the street to introduce truck owners to the all-new Dodge Ram 1500, and to get their overall impression of the latest version of Dodge’s biggest-selling pickup. I, too, had a chance to spend some time behind the wheel, as it served as my tow vehicle while I was on vacation this past summer.


Light Truck Sales Soaring

POSTED: 16th December 2009

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During this time of turmoil or wait for it: “Economic Down Turn”, one would assume that the good folks that are in charge of producing the trucks that we love to drive, haul and go off-road with would be jumping out of the windows of the highest buildings...right? Surprisingly, not.


First Accent: Rumbling on the Rocks…II

POSTED: 16th December 2009

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If you didn’t get a chance to attend the inaugural Rumble on the Rock last June at Kettle Valley in Kelowna, B.C., you won’t want to miss this year’s edition to be held June 6th. The event is once again a part of the Can-Rock Series of 4x4 events (www.can-rock.ca) and is hosted by the team at Gear Centre Group and Gears & Rears. According to Keith over at the GCG, this extreme...