Rugged Ridge Unveils New Logo and Announces New Aggressive Design Philosophy

Rugged Ridge are a Truck Hero Inc. company and a leading manufacturer of high-quality Jeep, truck and off-road parts an accessories and have recently shared its new design philosophy which is accompanied by an updated logo and branding design. Rugged Ridge was established back in 2005 by parent company Omix-ADA to serve as its aftermarket Jeep accessories brand and over the last 14 years the company has been hard at work creating thousands of Jeep Wrangler accessories to service the needs of Jeep and off-road communities. In 2017, Omix-ADA/Rugged Ridge were purchased by aftermarket parts giant Truck Hero Inc. and this change, along with the launch of the new Jeep Wrangler JL, inspired a renewed philosophy in product design which is to aggressively engineer the most innovative products available for today’s Jeep owner. Continuing on what they’ve already built, the company has made a commitment to deliver materials of exceptional quality, precise fitments and the finest premium finishes. As mentioned, the new philosophy encouraged a fresh approach to the company’s corporate branding strategy with new branding and logos created to suggest a more aggressive and contemporary concept. The ‘RR’ imagery represents a modern interpretation of mountains and trails which are, of course, the type of terrain where Jeeps perform best. “We took our experience from developing thousands of Jeep accessories and combined it with the knowledge and support of Truck Hero Inc. to decide where we should take our brand over the coming decade,” said Henk van Dongen, Director of Marketing at Rugged Ridge. “With the excitement surrounding the new Wrangler JL, our innovative design philosophy strives to raise the standard in the marketplace. We’re excited to debut our updated branding and logos to reflect these changes.”  For more information on the rebranding and to view Rugged Ridge’s complete line of products, please visit www.ruggedridge.com