Feature: Will we see a Serious Electric Off-Roader?

“You bought a hybrid – why?” While it seems like a question you might have asked your neighbour in the year 2000, it could be a conversation topic you’ll overhear on the trails by the end of the decade. Since the introduction of mass-market hybrid-electric vehicles like the Toyota Prius over twenty years ago, automakers have been pressured into electrifying increasing numbers of vehicles due to government regulations, rising fuel costs, and consumer demands.