NW Overland Rally: Wherever I May Roam…

A phenomenon to many Americans is a Canadian right of passage called overlanding, and it’s becoming big business in the States. Adventure travel specialists, once previously more generic 4WD shops, can now be found throughout the Pacific Northwest, California, the Rockies, and along the east coast from Maine all the way down to the Carolinas. Fueled by the growth in outdoor recreation and camping, adventure travel is seen as an evolution of both activities, where the emphasis is on preparedness and extended stays in the wild.