Jeep Brand Named Cult Brand Honoree by The Gathering

If you were a little confused by that headline, fear not. So were we upon first reading the press release. In short, Jeep has been recognized as a 2018 “Cult Brand” Honoree at the annual The Gathering (Society of Cult Brands) and is the first and only automotive brands to be recognized by the association. Eight different brands and their representatives were honoured at The Gathering in Banff, Alberta for their outstainding courage and unconventional thinking in achieving enviable brand engagement and also reaping the benefits of cult-like status. “”Having the Jeep brand acknowledged as a Cult Brand Honoree, just as the all-new 2018 Jeep Wrangler and new 2019 Jeep Cherokee begin to arrive in dealerships, is a testament to the people who since 1941 have dedicated themselves to building the world’s most capable SUVs with off-road capability that is second to none,” said Mike Manley, Head of Jeep Brand – FCA. “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers.” Other brands have been nominated over the years, but it is fitting that Jeep is the first Cult Brand Honoree. Jeep vehicles, especially the Wrangler, have achieved an iconic, cult-like status over the years thanks to its loyal fan base who appreciate the retro-inspired looks and capability that vehicle has to offer.