Toyota Aiming to Sell more Than 5.5 Million Electrified Vehicles Per Year by 2030

Toyota has announced their plans towards the popularization of electrified vehicles for the next decade leading up to 2030. The company’s electrified vehicle strategy focus’ on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs). Back in 2015, Toyota launched the Toyota Environmental Challenge 2050 which aimed to reduce the negative impact of manufacturing and driving vehicles as much as possible and today’s announcement is the main pillar of a mid-to-long-term initiative to achieve this challenge. By around 2030, Toyota aims to have sales of more than 5.5 million electrified vehicles including more than 1 million zero-emission vehicles (BEVs, FCEVs). Additionally, by around 2025 every model in the Toyota and Lexus lineups around the world will be available as either a dedicated electrified model or will have an electrified option. In addition, Toyota says they will be introducing as many as 10 BEV models that will be available worldwide by the early 2020s, starting in China before entering other markets including here in North America. Toyota has continually been a leader in making environmentally friendly vehicles as first evidenced by the introduction of the Prius 20 years ago. It remains to be seen if the company will be able to pull of this most recent goal, but they certainly have the infrastructure and technology in place to make it happen.